ADVISOR, ON-PREMISE HOSPITALITY- SAN JOSE/SOUTH BAY, CA
Company: Enthuse Marketing
Location: San Jose
Posted on: October 19, 2024
Job Description:
Company Description
Below, you will find a complete breakdown of everything required of
potential candidates, as well as how to apply Good luck.
We are a team of compassionate, inspired individuals proud of our
varied business, brand and marketing expertise. A team united in
our continual search of enrichment, unwavering enthusiasm for our
craft and dedication to sharing our knowledge.We value creativity
and believe that it is key to our unique approach. We aspire to
influence and inspire people through our experience, our
storytelling and our wisdom. And never take ourselves too
seriously, because we wouldn't be here if we didn't like to have
fun.Above all else, we believe in a life of balance and passion,
placing love, joy and happiness of equal importance at the top of
our lists. At the end of the day this is how we live our lives, and
this is the spirit that we bring to the work that we do.Job
DescriptionMust be based within a 30 minute commuting distance of
the designated market.The Advisor, On-Premise Hospitality is
responsible for driving brand and commercial performance across a
territory of on-premise accounts for a large portfolio of spirits
brands using strategic business solutions and hospitality industry
expertise.Reporting to the Manager, On-Premise Hospitality, the
advisor will leverage her/his industry know-how, brand programming
and agency resources to provide value for on-premise customers
(account decision makers), in turn building a long-term
relationship for the portfolio.Core
Responsibilities/Activities:
- Legal and Compliance Accountability: Maintain all legal and
marketing code guidelines.
- Customer Engagement: Drive brand presence, performance and
advocacy in various segments of on-premise accounts using strategic
engagement activities and business-focused solutions.
- Commercial and Performance Strategy: Plan, track, and implement
brand and portfolio engagement using performance data (volume, menu
growth/share, activities) provided by agency and client.
- Consumer Strategy: Gain insight to consumer trends in various
segments of on-premise accounts to inform customer (account)
engagement sessions.
- Social Media Presence: Utilize social platforms to support
brand initiatives.
- Agency Accountabilities: Complete accurate and timely
management of agency initiatives including:
- Budget and expense management.
- All reporting responsibilities.
- Tracking and management of performance data using
agency-appointed platforms.
- Participation in all internal training initiatives.
- Point of Sale, asset and warehouse management.
- Brand, market, competitive and customer insight curation.
- Leverage Agency Expertise: Seek, secure and facilitate
opportunities to bring education team and its content to on-premise
customers within territory.
- Network Partnership: Serve as key liaison between the
portfolio, distributor, manager and customers for the accounts
within the coverage territory.
- Learning: Develop/deepen knowledge in spirits across several
categories and skills in verbal and written presentation.What
Success Looks Like:
- Commercial growth (exceeding goals) in on-premise accounts
within territory.
- Menu presence growth (exceeding goals) in on-premise accounts
within territory.
- Delivery of program activities within the on-premise
environment.
- Growing presence on social media.
- Positive 360 feedback from manager, market team and client
partners.
- Share of success stories through strategic communications such
that progress is clearly communicated to and understood by both
agency and client.
- High rate of added value across territory (going over and above
with our client partnership in the field).
- Increasing brand and category knowledge.The physical demands of
this role require the following:
- Bending, squatting, crouching and reaching, climbing, kneeling,
and stooping including to arrange and display point of sale.
- Frequent lifting and moving cases of product and other objects
of 50 pounds or more.The above is not a complete listing of all
miscellaneous, incidental, or similar duties which may be required
from day to day.Qualifications
- Minimum 3 years of experience in the spirits or hospitality
industry.
- Distributor or broker experience is a plus.
- Bar/restaurant/hotel operator experience a plus.
- Growing network of industry professionals in market.
- Knowledge of liquor laws, regulations, and rules.
- Interest in growing knowledge in spirits history/production and
cocktail culture.
- Excellent written and verbal communication skills.
- Persuasive selling and negotiation skills are required to
develop and maintain strong relationships.
- Ability to tailor communications for a variety of on-premise
environments.
- Deep understanding of market and industry trends.
- Strong budget management skills.
- Social media fluency.
- Ability to work remotely.
- Ability to work flexible hours and travel on an ad hoc basis
including nights and weekends required.
- Must have access to reliable transportation to travel to and
from accounts.
- Desire for mentorship and willingness to contribute to team
culture.
- Bilingual (English and Spanish-speaking) a plus.
- Manage administrative tasks with attention to meeting agency
compliance guidelines and standards.Additional Information:The base
compensation range for this job classification is between
$60,000.00 and $107,000.00 annually. The determination of what a
specific employee in this job classification is paid depends on a
number of factors, including, but not limited to, prior employment
history/job-related skills and qualifications, length of service
and geographic location. This job classification is bonus-eligible,
with bonus potential subject to applicable bonus plan terms and
conditions.This position offers incentive opportunities plus full
benefits including Medical, Dental, Vision, 401k with match, PTO
time and more!Inspira and Enthuse Marketing are proud to be an
Equal Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity or
expression, national origin, citizenship, disability, genetics,
pregnancy, protected veteran status or other characteristics
protected by applicable federal, state, or local law.Inspira and
Enthuse are committed to providing reasonable accommodations to
qualified individuals with disabilities and for other reasons in
the employment application and hiring process, in accordance with
applicable law. To request an accommodation please contact
recruitment@enthuse-marketing.com.
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Keywords: Enthuse Marketing, Madera , ADVISOR, ON-PREMISE HOSPITALITY- SAN JOSE/SOUTH BAY, CA, Other , San Jose, California
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